BRANDWEAR.
A new management category.
Everything people wear, receive and buy in relation to a brand.
Uniform. Merch. Digital. Logistic. Data
THE REALITY
Most organizations simply do not manage it as a system.
What is Brandwear?
Why a New Management Category Is Emerging? The same brand can appear on a work jacket, a team uniform, a…
Read More
THE CHALLENGE
Brandwear is everywear.
Management is fragmented.
THE CATEGORY
What is Brandwear?
Brandwear is the category that encompasses everything people wear, receive and buy in relation to a brand. It connects physical products with people, digital experiences, logistics and data throughout the entire lifecycle.
UNIFORM
What organizations assign.
MERCH
What people choose.
DIGITAL
How people access and interact.
LOGISTICS
How products move.
DATA
How everything is measured.
THE SYSTEM
From Brandwear to BMS
Companies already use management systems for their critical resources.
ERP
Manages resources.
CRM
Manages customers.
HRMS
Manages people.
BMS
BMS – Brandwear Management System.
The system used to manage everything people wear, receive and buy around a brand.
THE OPERATING MODEL
One Brand. Two Engines. One System.
Uniform Engine & Merchandise Engine
Uniform
Engine
Manage people, uniforms, kits, sizing, stock and replenishment across your organization.
People
Sizing
Kits
Stock
Lifecycle
Merch
Engine
Connect communities, collections, commerce and engagement through one integrated system.
Collections
E-commerce
Rewards
Events
Community
How mature is your Brandwear?
Do you know:
Discover your Brandwear Score.
Take the 3-minute Brandwear Assessment and get a personalized view of your Brandwear maturity.
